Online dating is so pervasive that having it be less superficial and unnatural versus more natural and enjoyable again is a very nuanced concept.
Due to the sheer volume of people who are online dating, there will always be superficiality and unnaturalness in some of the process.
When there are this number of people involved in online dating, there are bound to be some of them who simply joined the online dating website for superficial purposes, thereby making the process unnatural.
This is a guy who is either sending messages to women that he would have never matched with in real life or he isn’t sending the right kind of messages.
If a lot of your messages are being ignored, you really need to take a good look at the kind of messages that you have been sending and who you have been sending them to.